London: The UK government has intensified efforts on social media safety as Keir Starmer prepares to meet senior executives from leading technology companies at Downing Street.
The discussions are expected to focus on strengthening protections for children across digital platforms. Representatives from major firms, including Meta, TikTok, Google, Snap and X, have been invited to attend the meeting alongside government officials.
The initiative has followed renewed debate over regulating online platforms, particularly after lawmakers rejected proposals to ban social media use for individuals under 16. Despite the decision, authorities have continued consultations on potential measures to improve social media safety for young users.
Starmer has emphasised that protecting children online remains a priority, noting that social media plays a significant role in shaping how young people view themselves and the world. The government has signalled that it is prepared to take further action once consultations are complete.

The meeting has also aimed to hold companies accountable for how they manage harmful content and respond to concerns raised by families. Officials have indicated that firms will be expected to demonstrate what steps they are taking to improve safeguards.
Liz Kendall is expected to join the discussions, where the government will outline its principles regarding social media safety and child protection. The session will also provide an opportunity to assess current policies implemented by tech platforms.
The talks have come amid increasing global scrutiny of social media companies and their role in protecting younger users. Governments worldwide have been exploring regulatory frameworks to address issues such as harmful content, online bullying and digital well-being.
The UK government has made it clear that it intends to act if necessary, reinforcing expectations that technology companies must take greater responsibility for user safety. The outcome of the meeting is expected to influence future policy decisions, as authorities consider a range of options to enhance social media safety and ensure stronger protections for children online.

