Beaverton, Oregon: Nike has announced that it will increase the prices of a range of its products starting June 1, with the changes affecting everything from shoes to apparel and sports equipment.
The company stated that the decision is part of its ‘seasonal planning’ process, and notably did not reference the tariff policies implemented by US President Donald Trump, which have disrupted global trade flows and raised concerns across industries.
According to Nike, most of its footwear priced above $100 (£74.50) will see a price hike of up to $10. Prices for clothing and equipment will also rise, ranging from $2 to $10.
However, some popular products will be spared from the increase, including the iconic Air Force 1 trainers and all shoes priced below $100. In addition, children’s products and all Jordan-branded apparel and accessories will remain unaffected.
The pricing adjustments, were influenced by a mix of internal and external factors, though Nike has not elaborated on specific pressures from international trade dynamics.
A spokesperson for the company explained that, “We regularly evaluate our business and make pricing adjustments as part of our seasonal planning.”
In a notable business development, Nike will also resume selling its products directly through Amazon in the United States for the first time since 2019, signaling a shift in its eCommerce strategy.
The announcement comes just weeks after Nike’s main competitor, Adidas, warned that tariffs introduced under the Trump administration could lead to higher retail prices in the United States for popular models like the Gazelle and Samba.
Many companies, especially those with global supply chains, are facing uncertainty due to US trade policies. A series of steep ‘reciprocal tariffs’ announced by the White House on April 2 have been temporarily suspended, with a 90-day negotiation window set to expire in early July.
Earlier this week, UK-based retailer JD Sports also cautioned that rising prices in its key US market, driven by potential tariffs, could lead to weakened consumer demand.
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