London: UK cinemas are considering restricting or banning Meta’s AI-powered smart glasses over concerns that their built-in cameras could be used to record films without permission.
The UK Cinema Association (UKCA), which represents the country’s cinema operators, said major chains are reviewing their policies and could introduce measures to limit or prohibit the use of camera-equipped smart glasses inside cinemas.
The glasses, sometimes referred to as ‘spy glasses,’ feature discreet cameras embedded in their frames and can capture photos and video. A small indicator light is designed to signal when recording is taking place.
However, no UK cinema bans had been formally introduced at the time of the report, according to the UKCA. Operators are weighing concerns over film piracy and privacy against the potential accessibility benefits the technology offers to some customers.
UKCA Chief Executive Phil Clapp said that smart glasses could provide useful features for people with visual or hearing impairments. Some models can offer personalised subtitles, potentially improving the cinema experience for people with accessibility needs.
The debate has intensified as Meta’s smart glasses gain popularity. More than seven million pairs were reportedly sold in 2025, while a high-profile advertising campaign featuring Kylie Jenner has helped increase public awareness of the AI-enabled wearable technology.
Beyond recording photos and videos, the glasses can interact with AI, play music and handle phone calls. Newer models also include a display on the right lens, allowing users to view messages, translate conversations and access maps without reaching for a smartphone.
Concerns over the technology are not limited to cinemas. Some pubs, restaurants and theatres have already introduced restrictions.
Wetherspoons does not allow customers to record using the glasses in its pubs, while ATG Theatres has noted that attendees will not be permitted to use them for recording at its venues, including the Edinburgh Playhouse and Bristol Hippodrome.
The use of Meta glasses has also been prohibited in UK courts and tribunals because of existing restrictions on photography and video recording.
Meta has defended the technology, highlighting its potential benefits for people who are blind or have low vision. The company said restrictions should be applied consistently and pointed to the glasses’ recording indicator, which illuminates when a photo or video is captured.
As smart glasses become more widespread, UK cinemas and other public venues face the challenge of balancing privacy and anti-piracy measures with the accessibility and convenience offered by the technology.
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