United States: Katya Frolova, Media Director at Liquid Advertising, has been honoured with the Women of the Year: Rising Star Award by the Mobile Growth Association (MGA).
This award was presented at the MGS24 Conference in association with Women Championing Women. The conference celebrates significant achievements in the mobile growth and gaming sectors. The MGA Awards is an annual event that acknowledges individuals and organisations who made significant contributions to the fields of mobile growth, gaming, creativity, technology, and storytelling.
The ‘Women of the Year: Rising Star Award’ is presented to women who excelled in their careers. The event provided an excellent opportunity to recognise and celebrate the achievements of phenomenal women in the industry.
Katya Frolova is acknowledged for her outstanding leadership, ideation, and influence in the tech, entertainment, and retail industries. She maintains expertise in developing adequate plans that contribute immensely to pushing customer attention and retention. With a focus on branding, digital media, and performance advertising, Katya’s work consistently produces exceptional outcomes, fixing a high standard for creation and excellence in the field.
Liquid Advertising is a global advertising and marketing agency that partners with top video game publishers. Kevin Joyce, Executive Vice President, Global Media at Liquid Advertising, stated that, “We are incredibly proud of Katya and her achievements. Her dedication, strategic prowess, and innovative marketing approach have not only contributed to our success but have also paved the way for future generations of women in advertising and tech. This award is a testament to her hard work and the positive impact she has made in the industry.”
The MGA Awards ceremony was one of the most momentous at MGS24. The event featured the opening of new classifications, such as Best Mobile Game of the Year and Publisher of the Year, as well as the traditional recognition of phenomenal women in the industry and the induction of new members into the Hall of Fame. It was an important occasion that celebrated the achievements of the industry and expanded the reach and impact of the MGA Awards.
Frolova commented that, “Being recognized with the ‘Women of the Year: Rising Star Award’ after seven transformative years at Liquid Advertising is a professional milestone for me. It’s affirmation for the hard work, dedication, and passion I’ve poured into pioneering marketing strategies within the tech, entertainment, and retail sectors. This honour is a testament to the journey we’ve embarked on together, and it inspires me to continue pushing the boundaries of creativity and innovation.”
POPULAR | Oscars 2024; Emma Stone wins Best Actress Award for Bella Baxter
