Brussels: The European Commission has mandated TikTok to permanently withdraw its TikTok Lite Rewards programme from the European Union, solidifying this commitment as legally binding. This decision follows formal proceedings initiated against TikTok on 22 April, aiming to ensure the platform’s compliance with the Digital Services Act (DSA).
In response to the Commission’s concerns, TikTok has agreed to:
- Permanently withdraw the TikTok Lite Rewards programme from the EU.
- Refrain from launching any similar programme that would circumvent this withdrawal.
This binding decision signifies that any breach of these commitments will directly violate the DSA, potentially resulting in fines. Consequently, the Commission has closed the formal proceedings against TikTok, marking the first closure of a case under the DSA, just 105 days after its initiation.
This case also represents the first instance of the Commission accepting commitments from a designated online platform in compliance with the DSA. Moving forward, the Commission will closely monitor TikTok’s adherence to the agreed commitments and its other obligations under the DSA, as outlined in Article 71.
The European Commission’s proactive approach underscores its commitment to enforcing the DSA and ensuring that digital platforms operate within the regulatory framework established to protect users and maintain a fair digital market.
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