New Zealand: Netflix is imposing restrictions on password sharing in Canada, New Zealand, Portugal, and Spain. If customers in certain nations want to share their subscription with friends and relatives who don’t reside with them, they must pay an additional cost.

The action comes after South America cracked down on password sharing. Based on the media giant, 100 million people worldwide use shared accounts. Netflix’s capacity to invest in new programming content was being hampered by the loss of revenue from the shared accounts, the company claimed. It has stated that it intends to expand the new strategy to more nations in the upcoming months.

“Over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain,” it stated in a blog post.

It has previously been simple for subscribers to give their login information and password to pals who live outside of their homes. When it tweeted, “Love is sharing a password,” in 2017, Netflix even seemed to be endorsing the behaviour.

However, increasing consumer subscription cancellations due to rising living expenses and increased competition in the streaming industry have forced Netflix to concentrate on increasing its revenue. Netflix witnessed a dramatic decline in their subscriber base throughout the first half of 2022. To offset rising costs, it slashed hundreds of employees and raised prices.

Furthermore, the business experienced a greater-than-anticipated increase in user numbers in the final three months of 2022, up 7.66 million, bringing its total number of paying customers globally to about 231 million. It launched a less expensive ad-supported alternative in 12 nations in November 2022, including the majority of Europe, the UK, and the US.

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