Aichi: A central Japanese town is making headlines after proposing a two-hour daily smartphone limit for its 69,000 residents, sparking heated debate across the country.
The initiative, submitted earlier by Toyoake municipal government in Aichi Prefecture, is believed to be the first of its kind in Japan. If approved, the guideline will take effect in October, though officials stress it will not be legally enforced.
Mayor Masafumi Koki emphasised that the plan aims to encourage healthier digital habits rather than restrict rights. Koki remarked that, “This does not mean the city will limit its residents’ rights or impose duties. Rather, I hope this serves as an opportunity for each family to think about and discuss the time spent on smartphones.”

The proposed guideline would apply only to non-work and non-study use. Activities such as online learning, practising e-sports, or multitasking while cooking or exercising would not count toward the two-hour cap. Recommendations also include ending smartphone use by 9:00 pm for primary school children and 10:00 pm for older students and adults.
While the mayor acknowledged the importance of smartphones in daily life, he highlighted growing concerns over device dependence, noting cases of students refusing to attend school without their phones and adults sacrificing sleep and family time to remain online.
Public response has been divided. During a consultation period, more than 120 residents contacted city officials, with 80 percent expressing opposition. Critics on social media argued that two hours is too restrictive, with one user commenting that it would be impossible to ‘even read a book or watch a movie within the limit.
Still, some locals have voiced support, saying the move could encourage families to rethink their screen time. The proposal remains under review by lawmakers and could set a national precedent if passed.

