Milan, Italy: Donatella Versace is stepping down as creative director of the luxury fashion house Versace after nearly three decades in the role. She took over in 1997 following the tragic murder of her brother and brand founder, Gianni Versace.
Under her leadership, the Italian label expanded its influence through hundreds of fashion campaigns and collaborations, including designs for hotels and automobiles.
The 69-year-old fashion icon will transition into a global brand ambassador role, while Dario Vitale, a former design director for Miu Miu, will take over as creative director.
The announcement comes amid speculation that Prada Group is considering acquiring Versace from its current parent company, Capri Holdings. Capri, which purchased the fashion house for €2 billion (£1.67 billion) in 2018, has not confirmed any potential sale but emphasized that the leadership transition is part of a “thoughtful succession plan.”
In a statement on Thursday, Capri Holdings praised Versace’s contributions, crediting her with playing “an integral role in the company’s global success.” The company also highlighted Vitale as a “strong design leader” whose “talent and vision” will shape the brand’s future.
Donatella Versace addressed the news in an Instagram post to her 12 million followers, calling it “the greatest honor” of her life to carry on Gianni’s legacy. “Versace is in my DNA and always in my heart,” she wrote. She also expressed enthusiasm for Vitale’s appointment, stating she is excited to see the brand through “new eyes.”
Versace has long been a defining force in the fashion world, dressing global icons such as Madonna, Beyoncé, and Lady Gaga. Her most famous designs include Jennifer Lopez’s legendary green jungle dress at the 2000 Grammy Awards and Michelle Obama’s elegant gown for her final state dinner in 2016.
Known for her signature platinum blonde hair and bold, colorful style, Donatella Versace has embodied the brand’s aesthetic both on and off the runway.
Founded in Milan in 1978 by Gianni, Donatella, and their brother Santo Versace, the fashion house remains a pillar of Italian luxury. Versace represented 20% of Capri Holdings’ €5.2 billion (£4.3 billion) revenue in 2024.
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