London: Amazon has expanded its low-cost e-commerce platform, Amazon Bazaar, to 14 new international markets in an effort to strengthen its presence in the global value retail space.
The expansion highlights Amazon’s strategy to compete with fast-growing Chinese rivals such as Shein and Temu, which have gained strong traction among consumers seeking affordable goods.
Amazon Bazaar, launched in Mexico last year, offers a wide range of budget-friendly products including home goods, apparel, and fashion accessories. According to the company, most products are priced under $10, with some as low as $2.
The new markets include Hong Kong, the Philippines, Nigeria, and Taiwan, alongside existing operations in Saudi Arabia and the United Arab Emirates.
The standalone app provides users with a similar shopping experience to Amazon Haul, a feature integrated within the main Amazon app. Products are shipped directly from Amazon’s global fulfilment centres and delivered through its extensive partner network, ensuring a consistent service standard across regions.
Industry analysts have noted that Amazon typically enters new markets cautiously, focusing on scalability and long-term profitability. D.A. Davidson & Co analyst Gil Luria said that Amazon’s decision to expand Bazaar globally represents a significant step in its international growth plan.
Amazon reported international revenue of $40.9 billion in the third quarter, marking a 10 percent increase from the previous year, excluding foreign exchange effects.
The expansion of Amazon Bazaar demonstrates the company’s commitment to capturing a larger share of the low-cost e-commerce sector while providing consumers with affordable options in an increasingly competitive global market. With Amazon Bazaar’s broader rollout, the competition among global low-cost e-commerce platforms is expected to intensify further in the coming months.
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