United States: OpenAI is enhancing its artificial intelligence (AI) bot with new capabilities, aiming to surpass Google as the preferred search engine.
The company announced that it is testing a search function that enables real-time information to be integrated into its ChatGPT product. This feature enables the bot to provide users with links and current information in response to their inquiries.
Currently, only a small number of US users have access to the tool. However, it is anticipated to eventually be integrated into the business’s ChatGPT bot, which was responsible for sparking the initial enthusiasm surrounding AI when it emerged in 2022.
Since then, Microsoft-backed OpenAI has released several tools, including those for coding, video production, data analysis, and image creation.
It stated that users would be able to pose follow-up queries to their first searches using the new search tool.
AI chatbots, according to analysts, are the way of the future for search. Right now, Google finds that to be a very profitable business, and it has been working quickly to roll out its own AI-powered tools.
After the news, shares of Alphabet, the parent company of Google, closed the day down almost 3 percent. Although other AI startups are also attempting to offer search solutions, Google continues to be the industry leader, controlling over 90 percent of the global market.
The amount of energy that these systems require has, however, led to concerns about the environment as AI has grown.
News organizations, many of which depend on search traffic for audiences and money, are also concerned about the changes to search engine responses to inquiries. Specifically, conversational paragraphs are now provided by search engines instead of linking readers to other resources.
OpenAI announced that it was developing its new search tool in collaboration with publishers, such as News Corp. and the Atlantic.
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