United States: NGL, the social media app will launch a new game called ‘Send Love’ in honour of Brain Awareness Week 2024. The game aims to encourage users to be kind to each other in expectation of encouraging users’ cognitive health.
The new game will inspire users to send each other’s names in exchange for a compliment from launch day until the weekend. NGL provides different games on the app including the Instagram viral game ‘Confession’. ‘Send Love’ is the app’s first attempt to establish a game for a specific cause.
By launching a mental health awareness game during Brain Awareness Week, the NGL team hopes the segment will focus on increasing self-esteem and kindness amid the mental health epidemic.
The Dana Alliance for Brain Initiatives (DABI) and the European Dana Alliance for the Brain (EDAB) launched the first Brain Awareness Week. Since then, the Dana Foundation grew Brain Awareness Week to glorify more than 5,600 participants in 120 countries.
According to NGL, it is proud to partner with this group to increase awareness of cognitive health initiatives and campaigns backed by brain science. Brain Awareness Week 2024 takes place from 11th March to 17th March 2024.
With the new game, NGL will carry this mental health awareness initiative to users in over 170 countries and territories, establishing one of the immense brain awareness movements in recent history. Although NGL offers a premium choice that permits users to subscribe to more games. ‘Send Love’ will be free to use and functional for all users with the expectation that the game will significantly affect global mental health.
Ebhan King, Head of Community at NGL, stated that, “We’re extremely excited to launch this game for such an important cause. Online spaces are increasingly contributing to the loneliness epidemic we’re currently facing, and we can’t wait to spearhead this initiative to bring a little bit of kindness back to our digital world.”
Launched in 2021, the app’s creators desired to change the state of social media and disconnect from reality. The NGL app delivers a secure space for users to be their genuine selves, without the unrealistic anticipations of conventional social media.
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